Reality producer Scott Messick has partnered with the Lego Group to develop nonscripted programming related to the toy building-block franchise.
Messick said he’s developing several different types of reality shows related to the brand – including docuseries, competition shows and kid-oriented gamers.
“Lego seemed like such a powerful brand, and I don’t think they were thinking about reality TV,” said Messick, who is exec producer of Cartoon Network’s “Destroy Build Destroy.”
Read the full-length article for more information. I’m withholding judgment until I actually see these. The docu-series, based on the travels of some of the Master Builders, sounds interesting. Not to sure about the game shows and such. What are your thoughts about this?