More than a year has passed since the bankruptcy of Toys “R” Us, and the subsequent closure of its 700 U.S. stores. The toy retailer was bought by Tru Kids Brands who, in a recent Toys ‘R’ Us press release, announced they would be bringing the store back to the U.S. in time for the 2019 holiday season. Tru Kids is partnering up with b8ta to bring shoppers “…a new store experience that will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format spaces.” An image from the press release provides a concept of what the new storefront may look like. The first two Toys “R” Us stores will open in The Galleria, a Simon Mall in Houston, Texas and the Westfield Garden State Plaza in Paramus, New Jersey.
Read more about the new Toys “R” Us stores
