Today we are excited to announce The Brothers Brick has acquired the popular YouTube channel Beyond the Brick, creating largest LEGO-related online content provider in history. The acquisition essentially triples the volunteer staff at The Brothers Brick and will bring a whole new level of quality to Beyond the Brick’s long-form interview videos.
In addition to The Brothers Brick’s current contributor recruitment drive, acquiring Beyond the Brick’s army of editors will ensure that each video will receive professional editing with scripts, teleprompters and an accompanying written article with high-quality photos. The ultimate goal will be to publish LEGO convention videos the same day they are recorded rather than having to wait several months after each event.
Joshua Hanlon, one of the founders and main host of Beyond the Brick was asked about the purchase: “HEY EVERYONE, JOSHUA HANLON HERE. It makes so much sense to be part of The Brothers Brick since John and I are brothers and we always get confused as being The Brothers Brick anyway, so it is great to have that cleared up so we can focus on upping our quality and create new daily videos hopefully featuring even more LEGO Star Wars builds, and now with the acquisition we are free to travel to EVERY fan convention and LEGO event no matter how small or remote, even to all the tiny train shows or kid displays at libraries, plus personally I think I look better in green anyway.”
In the short term, every daily video from Beyond the Brick will be published as a post on The Brothers Brick as well as on YouTube. The acquisition will also allow Beyond the Brick to feature smaller, high-quality builds that often get overlooked by the bigger, flashier and moving LEGO creations that have been a primary focus of the YouTube channel. Beyond the Brick will also start to produce and publish instruction videos to the LEGO builds they feature as well as finally start highlighting Great Ball Contraptions (GBCs), an area they have sorely underrepresented until now.
Andrew Becraft, founder of The Brothers Brick said: “This was a strategic LEGO community acquisition that will push us ‘Beyond The Brothers Brick’ to new heights and deeper brand awareness.”
The exhaustive branding transition is expected to take up to one year, with The Brothers Brick iconic green taking over Beyond the Brick’s existing red and yellow coloring before the eventual absorption of the brand altogether including all merchandise, t-shirts, stickers and logos.