Survey Time!

The good people at LEGO have asked us to spread the word about a customer survey they’re running. It’s targeted towards the adult and teen fan communities, and you have to be at least 13 years old to respond. As a fan, I’m happy to have my voice heard by folks inside the LEGO company, responding to the survey seems worth the time. Here’s the word from LEGO, followed by links to the survey in various languages.

Dear LEGO fan,

The LEGO fan community is important to us. To improve and support the LEGO fan community we have partnered with Aarhus University, Denmark, and DePaul University, Chicago, to carry out this survey. The survey is part of a large ongoing research project aimed at better understanding user activities and interactions in communities.

We would greatly appreciate if you would complete the questionnaire (see link below). It will take you approx. 20-30 minutes. Please note that you must be at least 13 years old to take this survey.

The survey ends by May, 17, 2012 (midnight GMT). All responses are strictly confidential. We will share the top line findings (in English) with you once we have analyzed the data (approximately end of June 2012) through the LEGO Ambassadors.

Thank you very much for your help!

Kind regards,
Jan Beyer, Community Operations Manager EU/Asia
James Foulds, Community Operations Senior Manager, Americas/Australia
Tormod Askildsen, Head of the LEGO Community Events & Engagement team