Got this in my Inbox from LEGO earlier today:
THE LEGO GROUP ANNOUNCES LEGO UNIVERSE AS OFFICIAL TITLE FOR BRANDED MMOG
BILLUND, DENMARK – June 7, 2007 – The LEGO® Group today announced LEGO Universe as the official title for the upcoming MMOG being developed by NetDevil® to further engage the company’s dedicated and active community. LEGO Universe, currently planned for launch in the fourth quarter of 2008, is designed as the first MMOG professionally developed for LEGO fans and supported by community members from around the world.
“LEGO Universe ties together all aspects of our community and line of products in an online environment that can be enjoyed by LEGO fans of all ages,” said Mark William Hansen, Director of Business Development, LEGO Universe. “By merging the online world of social interaction with the LEGO concept of play, LEGO Universe will provide our community with an entirely new way to experience LEGO and connect with other players in a fun and imaginative setting.”
The full featured MMOG will be complete with character advancement, expansive social and community features, and provide a child safe alternative to other MMOGs on the market. As a player, you’ll be able to customize your mini-figs and interact in the universe as any character you choose, providing unique opportunities for players to expand and explore with their creations.