In 2025, the LEGO Group’s biggest play for audience expansion was a partnership with F1 that led to a range of sets and even a real-world racing team with F1: Academy. In 2026, LEGO begins a partnership with FIFA around the biggest sport in the world: football (soccer to you Americans). The collaboration begins with a 2,842-piece brick-built version of the World Cup trophy, which goes up for pre-order today. Football fans can admire this iconic replica as a display piece, but MOC builders will likely be more attracted to the plethora of gold elements – the most ever contained in a single set. We have mixed feelings about this collaboration, as while it’s amazing to see LEGO connecting with the world’s biggest fandom, FIFA is an organization beset by corruption and human rights violations. Is this the sort of partnership we want from our favorite brick-maker?
LEGO Editions 43020 FIFA World Cup Official Trophy| 2,842 Pieces | Available March 1, 2026 | US $199.99 | CAN $249.99 | UK £159.99
Hidden in this announcement is the creation of a new LEGO imprint: Editions. LEGO describes it as “a new platform that will connect young people with their icons and passions.” Following partnerships with Nike, F1, and now FIFA, we can assume LEGO will continue to expand beyond pop culture into other sports and entertainment collaborations using this new imprint.
Build World Football’s Ultimate Prize:
The LEGO Group and FIFA World Cup 2026™ Kick off New CollaborationThe LEGO Group and FIFA World Cup 2026™ announce new collaboration ahead of next year’s tournament.
Iconic LEGO® Editions FIFA World Cup™ Official Trophy made from LEGO bricks in 1:1 scale and available for pre-order now at www.LEGO.com/fifa-world-cup-official-trophy
Collaboration will offer unique play experiences for fans in lead-up to and during the tournament, allowing fans of LEGO play and FIFA World Cup fans to build, play, and celebrate together around 2026’s biggest global sporting event.BILLUND, DENMARK, WEDNESDAY 3 DECEMBER, 2025: In a collaboration that’s a perfect match for LEGO® play and football enthusiasts alike, the LEGO Group is teaming up with the FIFA World Cup 2026™ to bring creativity and fun into the world of football like never before, for fans of all ages around the world.
Ahead of the tournament, the LEGO Group will unveil a special product portfolio celebrating football’s biggest stage – with the first product announced, the iconic FIFA World Cup™ Official Trophy, in collaboration with FIFA.
Launching in March 2026, this first-ever, official 1:1 detailed replica of world football’s ultimate prize allows fans to bring home a golden piece of the tournament’s magic and display their passion for football ahead of next summer’s biggest global sporting event. The impressive trophy, made of 2,842 LEGO pieces, includes a hidden scene which can be opened via a pullable slip in the upper globe section.
Inside the set there is the 2026 World Cup logo as well as an exclusive branded minifigure holding a mini–FIFA World Cup trophy toy, allowing all fans to imagine themselves as winners. A printed plaque underneath the base lists all the winning teams of the World Cup trophy since 1974, adding a collectible and historical aspect to the set.
The trophy also uses two different gold elements – drum-lacquered bricks and moulded gold pieces. This is the first time this many gold-coloured pieces have been used in a LEGO set.
The LEGO® Editions FIFA World Cup™ Official Trophy building set is available for pre-order now.
Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, said: “The LEGO brand has always celebrated the power of creativity, inspiring people of all ages to connect through the joy of building and play. Collaborating with the FIFA World Cup 2026™ presents an incredible opportunity to honour the world’s most iconic tournament and the global passion it ignites. The FIFA World Cup Trophy stands as a universal symbol of achievement and unity, and now, through the creativity of the LEGO brick, fans everywhere can experience the excitement of it – piece by piece – in true LEGO style. This marks just the beginning of our collaboration, and we’re thrilled to unite families and fans around the world in celebrating football, imagination, and one of the sport’s most legendary symbols in a whole new way.”
Romy Gai, FIFA Chief Business Officer, said: “We are delighted to announce this groundbreaking collaboration with the LEGO Group. The LEGO brand is one of the world’s most loved and iconic brands, so joining forces with them to present football fans around the globe an opportunity to build their very own version of sport’s most prestigious trophy, the FIFA World Cup, provides perfect synergy. It is the first time FIFA and the LEGO Group have teamed up on such a project, and with the biggest, best and most inclusive FIFA World Cup fast approaching – we hope fans take this opportunity to embrace the spirit of the global game’s greatest event, and bring a little piece of the party into their homes to keep forever.”
Roberto Carlos,[MT1] who won the FIFA World Cup for Brazil in 2002, said: “Winning the FIFA World Cup was one of the most incredible moments of my life, and I’ll never forget what it felt like to hold that trophy. I know we couldn’t have achieved it without our amazing fans and what this trophy means to them. Now, with the LEGO World Cup Trophy set, fans can create their own version and bring that magic home. This isn’t just about building a trophy; it’s about sharing the love of football with family and friends.”[JB2] [MT3]
Building the future of football fun
The LEGO Group is set to bring a playful dimension to the FIFA World Cup 2026™, offering fans more surprises and opportunities to get a piece of the action – both in person and online.
Throughout 2026, the LEGO Group will continue to roll out new products and experiences, ensuring everyone can join the fun. From FIFA Fan Festivals to special tournament events, there will be plenty of chances for LEGO enthusiasts and football fans alike to build, play, and share in the excitement of the beautiful game.
LEGO Editions is a new platform that will connect young people with their icons and passions, creating a space to celebrate achievements and talent. It will include playful, collectible sets that fans can proudly display.
Ready to join the team? For more information and exclusive content, visit Newsroom – About Us – LEGO.com and follow the LEGO Group on social media channels for the product launches and behind-the-scenes fun.
