Yup, you read that right…Lego reality shows. According to Variety, LEGO is partnering with Scott Messick to develop several different ideas.
Reality producer Scott Messick has partnered with the Lego Group to develop nonscripted programming related to the toy building-block franchise.
Messick said he’s developing several different types of reality shows related to the brand – including docuseries, competition shows and kid-oriented gamers.
“Lego seemed like such a powerful brand, and I don’t think they were thinking about reality TV,” said Messick, who is exec producer of Cartoon Network’s “Destroy Build Destroy.”
Read the full-length article for more information. I’m withholding judgment until I actually see these. The docu-series, based on the travels of some of the Master Builders, sounds interesting. Not to sure about the game shows and such. What are your thoughts about this?