TLG have a new survey which they’d love you all to complete. Ignore the ‘Kids Inner Circle’ branding. It is for adults.
And to prove they do compile the data here is a brief summary of the last survey
- The survey was completed by 7.911 AFOLs and TFOLs. 35% of respondents were TFOLs, 65% was AFOLs. The number of respondent continues to grow and the difference between teenagers and adults has shifted by 5% in favor of the teenagers from the last survey results.
- In this survey we asked some questions specifically about the use of smart phones. We found that only 33% of the all respondents use one, of those only 19% of the teenage fans use one while 41% of the adults use one.
- Regarding the preferred operating system, Apple was the highest with 49% followed by Android with 16%.
- When asked about interest in interacting with LEGO Customer service, 33% said you preferred not to. Of those that would like to interact, 53% preferred to use an online method such as facebook or virtual chat program