The Brothers Brick goes Brick and Mortar!

When I registered Brothers-Brick.com back in 2006, I was mildly dismayed that BrothersBrick.com was already taken by a construction supply company in Florida named Brothers Brick Pavers and Sealing, Inc.

I was tired of waiting for the BrothersBrick.com domain to expire so we could purchase it, so I recently approached the owners to see if they were interested in selling the domain to us.

To make a long story short, due to a paperwork error, we find ourselves at the tail end of a complex fiscal and legal process that will bring The Brothers Brick and Brothers Brick Paving into the same umbrella organization (pending SEC and stockholder approval, of course).

Naturally, there will be a few changes to both existing organizations.

• Here on Brothers-Brick.com, we’ve already replaced our LEGO Shop affiliate banner with an opportunity to purchase bricks, pavers, sealant and other high-quality construction supplies from our new subsidiary.
• The offices of Brothers Brick Pavers will be renovated to highlight recreations of each item we highlight on Brothers-Brick.com, with Internet kiosks for browsing the blog, and 10×20-foot screens displaying the live RSS feed.
• We will be relocating all administrative positions and the IT infrastructure to our new branch office in Madagascar, where taxes are lower and lemur labor is essentially free.

I believe TBB and BBP share an important set of core values — a commitment to high-quality bricks, no matter what the form. The synergy between two such strong organizations is undeniable, and will result in tangible improvements for both LEGO fans worldwide and construction supply customers in the greater Tampa area.

However, readers outside Madagascar may experience slower load times due to the 28.8 kbps connection between the new server farm and the rest of the world.

Update (April 2): April Fools!