As much as some of us may have wished otherwise, The LEGO Group — and the toys it produces — needed to change if it was to survive the near-bankruptcy it experienced five years ago. Looking back today, from the throes of the most serious global economic crisis since the Great Depression, it’s hard to believe that LEGO is experiencing record profits. And yet it is.
Read Turning to Hollywood Tie-Ins, Lego Thinks Beyond the Brick in the New York Times to learn how the company charted a course to recovery. Oh, and look for the quote from me on page 4.
So, dear readers, how do you feel about the sacrifices that LEGO has made to survive in the modern world? Sound off in the comments.