LEGO reduces online Pick A Brick prices [News]

Due to recent concerns over the drastic price hike of LEGO’s online Pick A Brick prices, the company has slashed the overmarked price tags while keeping the increased selection. Here is the official word from LEGO:

Dear LEGO fans,
Based on all the feedback over the past week regarding our new Pick A Brick elements and pricing we will reduce the pricing on LEGO Pick A Brick elements.

There were good reasons behind our decision to raise prices of this relatively operationally complex Pick A Brick service. However, over the last week we have realised, thanks to you, that it was unacceptable to raise the prices so steeply without notice. We have acted quickly and have taken the decision to reduce the pricing on LEGO Pick A Brick elements. The prices cannot return to the original 2008 level but the increases are now much smaller. We are pleased to now offer you the biggest, most comprehensive assortment ever including:
– More colours
– Most recent doors and windows are now available in PAB and MOD
– More longer beams to enable larger constructions
– More accessories (such as hats, wigs and mini figure tools)
– More mini-figs (now with girl and child (short legs))
– More cool tires and rims

We hope to welcome you back to Pick A Brick soon.

Your LEGO team

And with that, it’s time to shop!