Tag Archives: Hasbro

LEGO Icons 10338 Transformers Bumblebee – Does this Beetle-bot beat all bots? [Review]

LEGO has once again dipped its toe into the world of Transformers action figures. And while Optimus Prime and Megatron are likely the two most well-known of the Hasbro toy line, the Autobot Bumblebee has definitely got the number three slot locked down. First released in Japan in 1983 as Microchange Wagen, this scout-bot wins the hearts and minds of children everywhere with his “never say die” attitude that always looms much larger than his stature. While recent theatrical appearances have popularized a Chevy Camaro-version of this Transformer, LEGO has opted to return to the roots of the robot with the original Volkswagen Beetle design in LEGO Icons 10338 Transformers Bumblebee. The set clocks in at 950 pieces and hits store shelves on July 4th (July 1st for LEGO Insiders), retailing for US $89.99 | CAN $119.99 | UK £79.99. But after the success of LEGO Transformers 10302 Optimus Prime back in 2022, will B-127 measure up to his leader? Read on to find out!

The LEGO Group sent The Brothers Brick an early copy of this set for review. Providing TBB with products for review guarantees neither coverage nor positive reviews.

Read more on this transformative building process below!

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LEGO teams up with Hasbro to bring Peppa Pig to LEGOLAND parks and Duplo sets [News]

LEGO has been no stranger to brand tie-ins of late, and they have added another popular TV character to their line-up. The Danish company is teaming up with Hasbro Entertainment to produce DUPLO sets featuring Peppa Pig and her friends. Peppa has been a mainstay of children’s TV for 20 years as of 2024, and the collaboration will see sets released in the Duplo line aimed at toddlers and pre-schoolers. Merlin Entertainment, custodian of the LEGOLAND parks, is also being brought into the fold. In LEGO’s hometown of Billund, the LEGOLAND park will get its own Duplo Peppa Pig play area. Meanwhile, LEGOLAND Deustchland in Gunzburg, Germany, will get a new neighbour in the form of a Peppa Pig-dedicated theme park. More details on the sets are slated to come later on this year.

What do you make of this news? Have a read of the press release below, and let us know what you think in the comments!

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The Brothers Brick is funded by our readers and the community. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site.