LEGO has been no stranger to brand tie-ins of late, and they have added another popular TV character to their line-up. The Danish company is teaming up with Hasbro Entertainment to produce DUPLO sets featuring Peppa Pig and her friends. Peppa has been a mainstay of children’s TV for 20 years as of 2024, and the collaboration will see sets released in the Duplo line aimed at toddlers and pre-schoolers. Merlin Entertainment, custodian of the LEGOLAND parks, is also being brought into the fold. In LEGO’s hometown of Billund, the LEGOLAND park will get its own Duplo Peppa Pig play area. Meanwhile, LEGOLAND Deustchland in Gunzburg, Germany, will get a new neighbour in the form of a Peppa Pig-dedicated theme park. More details on the sets are slated to come later on this year.
What do you make of this news? Have a read of the press release below, and let us know what you think in the comments!