Tag Archives: Essay

Here at The Brothers Brick, we have some pretty strong opinions from time to time about news, trends, and events in the LEGO fan community. You can read our essays and editorials here.

Has the global financial crisis affected our LEGO hobby?

Sean Kenney recently posted this poignant sculpture of a “short” investor and a short-order cook. Click the photo to see more pictures on Sean’s site:

After marveling at Sean’s fantastic brick-built newspaper, I started wondering if the economic meltdown has affected how we buy or build LEGO these days.

Are we buying less LEGO? Buying more for some reason? Waiting to buy on sale or clearance? Getting inspired to build things that evoke the times, like the zombie apocalypse? I don’t know.

So, I thought I’d write a quick post and put up a new poll (finally!) to ask you, dear readers, how things are different for you today compared with a few months or a year ago. Sound off in the comments and vote in the new (completely unscientific) poll.

Note: If you see an error when you try to vote, rest assured that your vote is still being counted. It’s a conflict between two WordPress plug-ins.

[poll id=”15″]

10 (other) LEGO blogs you really should be reading [Editorial]

As several of us spend more time away from the computer getting ready for BrickCon in less than two weeks, the creations we don’t blog begin to stack up. But remember, The Brothers Brick is not the only LEGO blog on the net!

I believe the LEGO blogosphere is better when there are lots of us out there highlighting our favorite LEGO creations and linking to each other. For those of you who are readers, though, all those links in our side bar probably look pretty overwhelming. Where to start?

Here are just a few of my favorite LEGO blogs:

  • Klocki: Marcin “Hippotam” Danielak leads my favorite LEGO blog, available in three languages — Polish, English, and Portuguese. If it’s not on The Brothers Brick, it’ll be on Klocki.
  • Young Spacers Association Blog: This blog excels by breaking many of my silly “rules.” Their irreverence makes reading YSAB a genuine pleasure.
  • VignetteBricks, MicroBricks, and MinilandBricks: Where some bloggers do one thing and do it well (or not), Bruce does three things well, highlighting the best vignettes, microscale, and miniland creations.
  • LegostyleLog: The only personal blog to show up on my list, Izzo’s blog is worth reading because we just can’t blog everything this prolific Japanese builder creates.
  • Brick Town Talk: LEGO Town creations deserve more exposure, and Brick Town Talk does just that by highlighting all of the fantastic buildings inspired by Cafe Corner.
  • BioniBlog: When there’s a great Bionicle creation to be blogged, it’s sure to find its way to BioniBlog. We just wish Ean had more to blog…
  • TechnicBRICKs: The Brothers Brick focuses mainly on SYSTEM creations, so Technic creations sometimes fall through the cracks. Read TechnicBRICKS to find out what you’re missing from all the talented Technic builders out there.
  • The NXT STEP: Kid-friendly and educationally focused, The NXT STEP brings together the best LEGO MINDSTORMS NXT creations and news from around the Web. With a contributor list longer than some blog’s blogrolls, there’s always something new to see and learn on The NXT STEP.

So, readers, what’s your favorite LEGO blog, and why?

Dear LEGO: We want 7979 Castle Advent Calendar!

UPDATE (9/26/08): You can order your copy of the set by following the directions in How to get your 7979 Castle Advent Calendar, currently at the top of the front page.

UPDATE (9/25/08): Limited quantities of this set will be made available on September 26 in the US and Canada.

We’ve recently received news from The LEGO Group that the much-anticipated holiday set 7979 Castle Advent Calendar will not be available in the United States (with ambiguity around its availability in other markets).

Just look at this gorgeous set, full of unique minifigs — including a jester, new witch, peasant woman, goblin, and dwarf:

7979 2008 Castle Advent Calendar

Naturally, the hue and cry from LEGO Castle fans was heard ’round the ‘net. I’m personally extremely disappointed, and and am therefore abusing my position as the Editor-in-Chief of this blog to rally the LEGO fan community and try to change LEGO’s mind.

Note: For those of you in continental Europe, 7979 Castle Advent Calendar has been confirmed for most of your markets. Elsewhere, there’s still some question about places like the UK, Australia, Canada, and Japan.

EDIT (TG): The set is presently available on Shop@Home for both the UK and Australia.

For those of you who’d like to let The LEGO Group know that you want this set, there are several ways you can communicate your wishes.

  • Leave a comment here on The Brothers Brick and one of the resident LEGO Ambassadors will pass your comments on to LEGO.
  • Contact LEGO Customer Service by e-mail, phone, or snail-mail.
  • Vote in the Brothers Brick poll at the end of this post.
  • Vote in the Classic-Castle.com poll and leave a shout-out on the Dear LEGO forum.
  • Ask about it at your local LEGO Store.
  • All of the above!

Just to be realistic for a moment, let’s not get our hopes up. It’s already very late in the year to be changing plans for a holiday set. Packaging requirements, for example, are different from market to market, and it may be too late to design, repackage, and ship this set to other markets.

Finally, for those of you on the fence about this, here’s the beautiful peasant woman:

Okay people, fan activism ON!

EDIT (AB): If you see an error when you try to vote, rest assured that your vote is still being counted. (For those who care, see my technical explanation in the comments below.)

[poll id=”13″]

EDIT (AB): Bumping this by a few hours so it stays on the front page a bit longer.

Lighting 101

If you’re unfamiliar with Alex Eylar‘s works, take a look at his gallery and you’ll soon conclude that his pictures are something else, especially when it comes to lighting. Luckily, Alex has written a nice summary and gave a good example of the role of lighting in transforming an otherwise decent creation into a masterpiece. Click on the picture below to read more.

Flawed visions in defining LEGO as art [Editorial]

Sometime or another, you may have thought about LEGO as art or even participated in a discussion. In this Brothers Brick exclusive editorial, LEGO Ambassador Roy T. Cook (aka Imhotepidus) challenges our popular views on LEGO art. As a university professor who teaches logic, philosophy of mathematics, and the aesthetics of popular art, Roy looks at the subject of LEGO art from a different perspective and makes an argument for our misperception of LEGO creations as art. I dare you to read his potentially controversial essay:

I have spoken at Brickfest (2005, 2006) and Brickworld (2008) on the topic of LEGO as art, arguing that LEGO creations can be art. In addition, I have argued that in order to be an artwork, a LEGO creation needs to incorporate three elements:

  • Form: (the creation has to display some minimum of building skill)
  • Content: (the creation has to express a message, emotion, etc.)
  • Context: (the creation has to be situated in a larger historical or traditional context)

I am not going to rehash these arguments here – a number of you may have already heard them – especially those of you who also frequent the Research and Development section of Classic-Space.com – and I can return to these issues in the comments if appropriate. Instead, I want to suggest that we, as a fan community, are thinking about LEGO the wrong way, at least if we want to take the idea of LEGO as art seriously.

I think that the problem with the way that we think about LEGO as an art form is easy to locate, and can be illustrated by a simple example: At Brickworld 2008, a travesty occurred: My own “MOC the Line: The Man in Black (and White, and Bley)” won the Best Artwork category, while Nannan’s “Cry of Dreams” came in (a very close!) second. (No worries, however, since Nannan went on to win the coveted Judges’ Award!) Now, I am not claiming that this was a travesty out of some misguided, false modesty (since I do think that my mosaic was pretty frickin’ cool), nor am I even saying that Nannan’s creation was necessarily better (I’ll let others make that sort of judgment). What I am saying is that my mosaic had no business being judged in a Best Artwork category at all, since it isn’t an artwork to begin with. Unlike Nannan’s creation, my Johnny Cash mosaic doesn’t come with a message, or express an emotion. At best, it is a technical achievement showing off a new method for creating mosaics. This doesn’t mean it was bad, or that it had no value – it just means that is wasn’t art. The fact that it was in the Best Artwork category at all shows that we are thinking about LEGO artwork the wrong way.

The problem, more generally, is that we, as a community, equate LEGO artworks with LEGO creations that resemble other art forms. Thus LEGO mosaics, LEGO sculptures, and perhaps LEGO vignettes get grouped under the technical term ‘Art’, regardless of whether they actually satisfy the criteria for being artworks. At the same time, many other creations which do seem to satisfy the criteria for being artworks – that is, they express a substantial message or emotion, etc. – are not included under the ‘Art’ heading simply because they fall into some other well-established theme or category. It is worth noting that this very blog – yes, the blog that was nice enough to invite me to write this editorial – makes this mistake in the way it categorizes posts. Just click on the category called ‘Art’ if you don’t believe me! :)

A few more examples:

When LEGO artist Duane Hess (Legozilla) was asked to participate in the Denver Art Museum’s “Best Spring Break Ever” this past March, members of the public were invited to help him assemble a LEGO mosaic recreation of Marsden Hartley’s painting “The Bright Breakfast of Minnie

After all, what better way to display the potential of LEGO as an artistic medium than by using it to copy a masterpiece in another medium (insert sarcasm here)? Of course, I am not denying the value of having simple, hands-on activities that engage the museum-going public, and it is likely that this sort of consideration, and not philosophically deep considerations about the aesthetic status of LEGO, motivated choosing this particular activity to be part of the exhibit. Nevertheless, identifying LEGO art with LEGO creations that resemble artworks in other media does little to advance appreciation of LEGO as a unique art form.

Even more appalling, in my eyes, is the ‘achievement’ of the Little Artists, John Cake and Darren Neave. For those of you who aren’t familiar with the work of the Little Artists, Cake and Neave have carved out a niche for themselves in the British Modern Art scene by recreating major works such as Damien Hirst’s “Shark Tank” and Salvador Dali’s “Lobster Phone” in LEGO (Shark Tank, Lobster Phone).

This pair have somehow become the most important LEGO artists alive by subverting the very idea that LEGO is an art form at all. As a result, the most important LEGO artworks in the world, at least in the opinion of the art world itself (Little Artists’ creations are included in the permanent collection of the Walker Gallery in Liverpool) and in terms of their price tags (the work of the Little Artists is collected by Charles Saatchi), would seem to be cute LEGO spoofs of other, important, artworks. Again, we have the idea that LEGO artworks, and in particular, great LEGO artworks, are those LEGO creations that resemble (or, in this case, are flat-out authorized forgeries of) great artworks in other art forms.

To head off at least one sort of angry response, I should make it clear that it is not the creations of the Little Artists that I find appalling – on the contrary, many of their creations are quite clever. What I find appalling is the critical reaction to these works, and the detrimental result that reactions like this have on serious thought about LEGO as an artistic medium.

What we have yet to grasp, as a group (and as a society as a whole), is that LEGO is an artistic medium unto itself. LEGO creations need to resemble neither great paintings nor great sculptures in order to be great artworks. Of course, there are strong analogies between creating with LEGO and sculpting (thus, Nannan’s creations can often be fairly characterized as ‘sculptural’), but there are also differences. We should not make the mistake, however, of thinking that the more sculpture-like or painting-like a creation is, the more artistic it is.

I will conclude this essay with a call to arms. Instead of mindlessly categorizing particular LEGO creations as artworks merely because they vaguely resemble masterpieces in other art forms, we need to begin to think hard about what makes a LEGO creation a great work of art, or a work of art at all. There is little reason to think that the criteria we discover will be the same, or even all that similar to, the criteria for being a great painting or great sculpture. At any rate, we won’t find out what the similarities, if any, are unless we spend some time thinking about these issues.

Of course, all of this depends on the assumption that LEGO is not only fun, but can also be a medium for creating works of artistic value. At LEGO events I often run into builders who are antagonistic to this idea, typically for one of two reasons: First, some builders seem to think that thinking hard about LEGO as an art form will somehow take the fun out of building. This line of thought seems mistaken to me, since there would appear to be no reason to think that one cannot both enjoy doing something and think hard about how it is, or should be, done. Second, I get the “But it’s just LEGO! It’s just a toy! You’re taking this all way too seriously!” reaction. Of course, on one level this reaction is correct: If no one begins to take it seriously, then it will remain just a toy, and neither we nor the public will have any right to treating it as anything more. On the other hand, if we do begin thinking about the status of LEGO as a medium for the creation of art, and we develop the critical tools for evaluating and critiquing LEGO models in virtue of their artistic qualities (and not merely in terms of how complicated the SNOT techniques are, or how swooshable they are, or how cool they are), then eventually we will accumulate the theoretical ammunition necessary to convince the rest of the world that what we do is (sometimes) serious and worthy of their attention. And that wouldn’t be a bad thing, would it?

In short, Roy has urged us to re-evaluate our definitions of LEGO art. As a start, I’ve inserted a variety of LEGO creations throughout this editorial to stir up the idle brain juice inside our heads. How do you judge if a LEGO creation is a work of art? Is there a clearly defined boundary that seperates LEGO creations from LEGO art, or is there a massive gray area? If LEGO is meant to be a medium for creativity and imagination, then wouldn’t every LEGO creation be a work of art? Let your voice be heard!

[poll id=”11″]

Should LEGO release modern military sets? [Editorial]

Warning: This is an opinion piece, and may not reflect the opinions of my co-bloggers, The LEGO Company, or custom-accessory producers (whose products appear here for illustration purposes only). This post may also include external links to opinions and facts you may not agree with, so read the whole post and share your own thoughts in a comment.

We feature so many LEGO military creations here on The Brothers Brick that all those fighters, battle dioramas, and tanks have their own category. There’s also a lively discussion going on among commenters in the LEGO City 2010 post. Between Independence Day last Friday here in the United States, my own pacifist upbringing, and this recent discussion, I’ve been giving some serious thought to the convergence of LEGO bricks and the military, and the differences between realistic and fantasy violence.

Desert Soldiers on FlickrI myself have built plenty of LEGO military creations, most frequently to illustrate the most accurate historical use for custom accessories I’m reviewing. I’ll also admit that like many males, I have a strong fascination with things that go “Boom!

In responses to questions from Gizmodo readers, here’s what a LEGO Company representative said recently:

Q: Are there any chances that Lego will ever start producing modern day warfare Lego, with tanks and helicopters and what not?
A: We have a strict policy regarding military models, and therefore, we do not produce tanks, helicopters, etc. While we always support the men and women who serve their country, we prefer to keep the play experiences we provide for children in the realm of fantasy.

Some LEGO fans argue that LEGO has, in fact, released military-themed sets in the past:

And of course, there have been elements of conflict throughout many of LEGO’s themes, going all the way back to the earliest police and castle sets of the 1970s. More recently, LEGO has even included realistic-looking guns in Wild West, Star Wars, Batman, Indiana Jones, and other themes.

This leads to the obvious question from another Gizmodo reader:

Q: Why did they changed the founders rule to never make gun like elements?
A: The company still has a no gun policy when it comes to realistic or military play scenarios. However, in order to stay true to the strong licensed properties we incorporate to the Lego portfolio, we need to stay true to those properties and sometimes that involves including weapons. In our own play themes, some element of good vs. bad conflict is typically considered to provide for role play opportunities. In those instances, the setting is very clearly a fantasy world.

The distinction makes sense to me. Most 10-year-olds aren’t going to mistake a set that includes dinosaurs and a four-wheeler with a lightly-armored Humvee avoiding improvised explosive devices. Similarly, dwarves fighting goblins, the undead, or even each other are unlikely to evoke images of coalition forces putting down the insurgency in Fallujah.

If LEGO were to create sets based on the military, that begs the question, “Which military?” LEGO is a global company. If they were to design military sets, which countries should be represented? Royal Danish Jægerkorpset (special forces) or HDMS Absalon? American A-10 Thunderbolt (with depleted uranium flick-fire action!) and M1 Abrams tank? Russian R-36 ICBM (with pop-out MIRV warhead action!) and Sukhoi Su-27?

Extraordinary RenditionOr perhaps LEGO could take its inspiration from the military history of the past 100 years. Would you buy an Allied flamethrower set, with Okinawan civilian minifigs in caves ($29.99), or a Dresden Firebombing playset with limited-edition Kurt Vonnegut minifig ($49.99)? Modular Hanoi Hilton and Ho Chi Minh’s bunker? Something from the War on Terror, perhaps: An Al-Quada training camp set with Osama bin Laden minifig, camouflaged Navy SEAL, and inbound cruise missile ($19.99) or extraordinary rendition set with unmarked CIA jet, compliant third-world diplomat, and abducted French-Algerian shopkeeper ($39.99)?

How about a LEGO Third Reich theme, with an impulse-purchase Adolph Hitler for $2.99 and a LEGO Auschwitz for $89.99?

“An Osama bin Laden minifig?! LEGO Auschwitz?! That’s going too far. Andrew, that’s patently offensive!” Exactly. War is not fun. War is not play.

Ultimately, the job of every military is to conduct war (whether defensive or offensive), and I believe that war is wrong. There are those in every government who would have its citizens believe that the lives of people who don’t look like us, live somewhere outside our borders, or don’t believe the same things we do are somehow less valuable than our own. And therefore, it’s okay to kill our fellow human beings to achieve the political goals of these leaders.

Applying this philosophy to my LEGO hobby, I don’t believe LEGO sets that depict realistic or modern military themes — including soldiers, military vehicles, and historical conflicts — are appropriate for children ages 5 to 12. Other toy companies certainly don’t agree, taking advantage of patriotic fervor and every boy’s fascination with guns. And yet, this is one of the very reasons I respect LEGO and their no-military policy. They stand apart from the rest.

On a more practical level, LEGO’s largest market is Germany, a country whose 20th-century history has left many modern Germans without much of a taste for war. LEGO is also a global company. As my somewhat outlandish list of potential military sets illustrated, how could LEGO possibly choose which countries to represent?

Martin Luther King, Jr. minifig on FlickrI’m probably not going to convince many of you that pacifism or nonviolence is always the most appropriate political response, but I hope that I’ve made you think, and that perhaps some of you can understand why I personally hope that The LEGO Company never changes its no-military policy.

Thanks for reading. Without further ado, sound off in the comments and vote your conscience in the new poll.

[poll id=”9″]

RAILBRICKS Issue 3

RAILBRICKS magazine RAILBRICKS magazine hits its third issue this week with tips, reviews and ideas for all LEGO train fans. To quote the release the issue features

• PF Trains + 9v Train Tricks
• Creating Wooden Trestle Bridges
• RCX (PBricks) and 9v Train Integration
• Interview with Swoofty
• and much more…..

and having looked through it I’d have to agree. It’s a top notch publication so Jeramy Spurgeon and the rest of the editing team deserve much kudos. Check it out.

Available from: Mirror 1, Mirror 2 and a Lulu print version

Lego is communication: summing up

Over the last six weeks, we’ve been on a fun ride. Through a series of posts we’ve been exploring our chosen medium from a communicational point of view. In case you missed it, here are links to the other instalments:

0. Introduction
1. Context: the message
2. Context: the audience
3. Tools: Design & build, with case study #1
3b. Case study #2
3c. Case study #3
4. Tools: Presentation
5. Other
6. Summing up

I’ve argued that all LEGO models can be considered messages (post #1) to an audience (post #2), designed (post #3) and presented (post #4) in a way that enhances or dehances the models’ effect. Deathdog exemplifies this brilliantly in a comment on post #1. His creation was bashed at Classic-Castle. To Deathdog, the people there misinterpreted his model – which really just means that they interpreted it differently than he did. Not wrongly. Time to either a) appeal to a different crowd, or b) create the next model so that they interpret it the same way he does. (The hidden alternative c) “educate” the existing audience is not only rather time consuming, but also ethically dubious.)

Analyzing your own builds like this, and the builds of others, help uncover flaws they might have. But remember, as I wrote in the disclaimer (post #5) – following this “guide” like a mindless drone will only result in good models. To create the great ones you have to add your own kind of magic. I’ve just preached for one way of thinking that could help you hammer out your build better.

It’s a way of thinking professionals have been using for ages – successfully, even – but that doesn’t mean it’s perfect.

Before I started to actually write this series I sat down and thought about what I wanted to achieve with it all. I divided the readers of this blog into three categories:

  • Active builders
  • “Sleeping” builders
  • The interested public

I assigned each of these groups one core effect I wanted to achieve, and ranked their order of importance. The things I learned from doing this let me decide how to present the thoughts. From least important to most important (you might be surprised):

3. “Sleeping builders”
Sleeping builders are those who might become a LEGO builder, but perhaps don’t realize it yet. I wanted to, with luck, wake some of you up. The Brothers Brick showcases a lot of nice models every week, and that combined with some food for thought can make for an interesting stimuli. I cannot describe the joy I felt when Alan R wrote:

Hey,

I’d just like to thank you for this series, and this blog in general.

From when I was around 5 until about 2 years ago (when I was 14) I played with LEGO non-stop, but then for whatever reason, I fell out of love with it, and took a long hiatus. However, thanks to (for a large part) this blog, I recently restarted my building, and am really happy to have done so (especially with 3 months of summer looming ahead).

I just recently finished an approximately to scale LCVP (WWII Landing craft, think D-Day), in a large part due to this series’ ideas of “message/ audience/ build”

As my audience is mainly me (but showing off to my friends b/c i’m proud of my work), I dunno if I’ll set up a flickr acct / MOCPages acct and share it with the world, but that’s not the point. Thanks in a large part to this blog, and especially this series, I went from vaguely thinking about LEGO once-a-month to actually getting back into the thick of it, and I’m really happy to have done so.

Thanks

Thanks for writing that, Alan. The best of luck to you in your LEGO endeavours. Don’t hesitate to let us know about the things you’ve built in the future, if you feel so inclined.

2. Active builders
Those that are already “in the thick of it” are active builders. I wanted to show you a new way to think about your models, away from all techniques, greebling, SNOT, studlessness, (and SNOTlessness!) and whatnot. I wanted you to see a bigger picture and get you to understand that if you want to, you really can do whatever with the medium.

It is you who have been most active in the discussions, as expected. You’ve questioned me, agreed with me, helped me twist and turn the arguments, and reminded me of things I forgot. In the end you made me think, both as a builder and as a communicator. Just how I like it. Thank you for that. I hope I made you think as well.

1. Interested public
Paradoxically, the people I considered the most important to reach are also the ones most likely to scroll past these posts: the interested public that mainly comes to see the fantastic models featured on TBB. This group constitute the bulk of our readers. What I wanted to show these people was that while LEGO is a toy, it is also a serious medium for expression. Even though most of you in this group don’t read these posts as carefully as the other two groups, just knowing that serious discussion is being held make you perceive LEGO differently – if only at a subconscious level. And nothing says intelligent discussion like lengthy written ramblings.

Now I’d like to your input again. This type of post was a first for The Brothers Brick. If I have my way it was the first of many meta-theoretical posts, but it was also a way for me to establish a framework in which I could post more concrete tips on building, presentation and much more on a regular basis. Tell me: do these kinds of posts belong on this blog? Why? Why not? What would you like to see discussed in the future?

Thank you for reading this far.

LEGO is communication: other

Welcome to the almost final post in the series where we’re looking at LEGO models from a communicational point of view. Start at the introduction and read all of the other posts. It’s fun stuff.

This is going to sound crude to most of you. It’s true though. If you’ve followed this series from the beginning you know that even if you do it consciously or not, your MOCs function like I say they do. They are messages directed towards an audience, designed and presented in a way that either strengthen or weaken the intended impact. That’s all there is to it.

If you always structure your building like I imply you should in this series, you achieve three things:

  1. Good MOCs
  2. Boredom
  3. In the words of Keith Goldman: Boilerplate

“So wait a minute. You tell us to think about things a certain way, and now you’re saying we shouldn’t do that? What gives?”

I said that I was going to teach you how to build great models. And that’s what I’ve done. I’ve put into words and structured up what you probably already sensed, but maybe couldn’t specify. But now that you got this basic knowledge, it’s easier to think about your building and evolve it further.

And that’s what’s really going to make you a better builder.

This is the last “true” part of this series of posts, since the next one will just be a summary of the discussions we’ve had. This post is short, but important. It’s essentially a big disclaimer.

Remember that reasoning on aspects like this series of posts does will get you on your way. But like good things in general you can’t exactly pinpoint what it is that make good LEGO models good. I personally believe it’s magic.

Magic is hard to create, but once you do – man. The feeling is indescribable, just like the results. Magic doesn’t happen when you stick to the conventional middle ground. You have to venture beyond for that, go where others haven’t, try the things others wouldn’t dare to. It increases your odds of failure, but also your odds of success.

LEGO is a creative medium. Structure your thoughts, but be creative.

And that’s the end of this short but important post.

Lego is communication: Presentation

This is the fourth post in a series of six where we’re looking at LEGO models through a communicational point of view. Feel free to read the introduction, first, second and third post to get you up to par before diving into this one – it’ll help. Also, I’m sorry for skipping the promised case study yesterday. I caught the flue and didn’t have much energy to write. But I wouldn’t miss this post for the world – this is the good stuff!

After looking at design and build last Monday, it’s time to present your creation to your target audience. Ideally, you should adjust your presentation to further strengthen your build (or adjust your build to strengthen your presentation, depending on what you’re out to do). We’re going to exemplify how presentation affects your message by looking at how it’s done online, but a lot of it is applicable to live presentation as well.

When you present your model, you can do three things:

  1. Dehance your model
  2. Enhance your model
  3. Neither

Obviously, you want do number two. Different groups have different guidelines, so as we said before: make sure you say what you intend to in a way your audience accept.

I’m mainly a space builder. When I took my first stumbling steps online, LUGNET had just started to break down, and it wasn’t long before Classic-Space was founded. The site has been around for a few years now, and is starting to get a set of informal rules on how a model should be presented there.

Let’s have a look at those who dwell there and the informal guidelines on that site as a case study.

  • For starters, the site is all about space and science fiction. Trains and castles shouldn’t expect to get a whole lot of replies.
  • Many people there are adults, or in their late teens. A grown up behaviour is expected.
  • The site is very building oriented. Interesting custom models is a high priority.
  • That also means “furthering the medium” – interesting building techniques, creative shapes and colouring – is important…
  • … as well as individuality.
  • Science fiction leaves a lot of room to disregard realism. So what if the engine is too small? If it looks cool, you’re on.
  • Building focused means little space to tell everyone about your personal universe in a long back story…
  • … and means you should put up clear pictures that shows your model well from plenty of angles.

So, to dehance your model on Classic-Space, you would write a five-page long back story with lots of details on the fictional technical construction of your small generic space fighter. It probably belongs to some obscure faction you made up (that you’re trying to get everyone to build in), and uses pre-molded guns on a studs up construction. Your pictures would be taken with a cellphone or a webcam, have a lot of clutter in the background, be poorly lit and out of focus. Oh, and it’d be your first time posting there too, and you would be acting like you’re the end-all answer to LEGO building because your mother said you were sooo good.

If you want to enhance your model on Classic-Space, do the opposite. That doesn’t mean you’re guaranteed success, but it places your message in a much better position to make an impact on the crowd there.

Do a separate analysis on your target audience.

Taking pictures of your models has almost become an art in itself in the LEGO community. It’s pretty obvious how to dehance a model – said blurry, out of focus and poorly lit shots are sadly too common. Here’s a random picture from MOCpages that tells us nothing:

This model seems like a start. A more skilled builder could’ve at least offered advice on how to improve it – but when we see nothing, we can do nothing.

Neutral pictures would be those that show your model well, on a non-distracting background. Have a look at Don Wilson’s (ThePaleMan’s) Thundertank:

Great photos help convey the feeling of your model. Mark Kelso’s recent piece Apocalypsis: A journey inward takes model presentation to a whole new level:

Here the actual build, though stunning on its own, is nigh secondary to the presentation.  I only wish that he had created a custom website for it rather han putting it up on MOCpages. Too much distracting clutter there.

To see more cases where presentation influence the build, comparing the Brick Testament to “ordinary” castle customs (these by Aaron Andrews, aka DarkSpawn) will yield interesting things. Note how construction suddenly become a lot less important and carefully planned scenes matter more.

If you’re going to present your model live, you have basically the same things to think about as when presenting online: How do I best convey my built message to my audience? Except now you can consider another factor: interactivity. Should your audience be allowed to touch your model or not? That might help you connect with the audience, and lets them see play factors. No playing can create a distance. Think how you best support your model’s purpose: if you consider it a toy and built it for your kids, then maybe it’s a good idea to somehow enable people to play with it. If you want it to be considered art or a sculpture you should probably put it behind a fence.

And that concludes the bulk of this series. Next Monday we will look at a few other factors that can affect how your build is perceived by your audience before summing up what we’ve learnt.

Case study #3: “But I don’t build like you say I should!”

If you’ve been following the series of posts where we’re analyzing LEGO models as communication, chances are you’ve not quite agreed with me – perhaps you don’t recognize your own building style in what I write. That’s to be expected. But today I’m going to show you that regardless if you follow the model I’ve been building up or not (which you most likely don’t), your MOCs can be analyzed with it, which is what the model is meant to do.

The very talented Ralph Savelsberg (who is no stranger to TBB) left the following comment on Tuesday’s case study:

Interesting. I’ve been following these posts for a few weeks now and have thought about a few things. I’m not sure how much of this is applicable to the way I go about building.

I don’t fiddle around with pieces not knowing what to make with them in advance. I may look at a particular new piece and recognise it as something that I can use for one of the many projects that I always have in mind.

I don’t know what message I try to convey with my MOCs. I don’t think I am normally addressing anybody in particular with any of them, except when I build something with a public display in mind or for a competition. I’m mainly enjoying myself. I’ve been building with LEGO since the time I first could put two bricks together and I don’t go about building any differently now that I happen to share pictures of my models with the rest of the world, although I of course do enjoy it when people like my models and incorporate people’s suggestions.

I’m not sure whether it was Peter Gabriel who said that he makes the music that he likes and if other people happen to like it too, that’s a bonus.

Based on this comment, what I know of you and your models and through your interview on Gizmodo, I’d like to try to place your building in the model I’ve been describing. You actually follow it quite clearly – and even pointed it out in your interview quite well. I hope you don’t mind, Ralph. I greatly admire you as a builder.

To refresh our memories: Ralph is most known as a master at building real-world aircraft with great detail. Here’s part of his collection:

Wicked, right?

Here’s what I’ve been saying we all do:

  1. We work in a context. That means we send out a message to an audience. This is the most important thing we can know about our work, as it dictates…
  2. Our design. I argued that shape and colour was two of our most important factors, and that they must correlate to the contextual information we have. All of this tells us…
  3. Which techniques we use.

And that’s the story so far – at least until next week when we’ll look at presentation. More on that on Monday.

  1. Ralph, your message is the easiest thing to decipher. You don’t build vague images from your imagination – you try to create a scale model of an aircraft. This gives you a very clear set of rules to obey. When you say that you don’t build for an audience, I’d disagree. It may feel odd to consider it, but you can be your own audience. That might make the building easier or harder depending on what standards you hold yourself to. A two-year old who builds for himself might be happy to slap two 2×6 plates on the side of a 2×8 brick and call that an airplane, but you obviously wouldn’t settle for that.
  2. Based on this information you create your design. In order to get the shapes proportioned correctly – which is an important requirement to convey your message, and I suspect, to satisfy yourself – you put it on paper. Deciding on shapes and colours is pretty easy since you’re trying to re-visualize something that already exists.
  3. This decides what techniques you use. I know you’ve gotten comments by some that think your models have too many studs showing. Indeed, the prevalent design tendencies in the LEGO community goes towards making LEGO models not look like made by LEGO, however ironic. But you don’t do that because a) you can capture your intended shape and proportions better with a studs-up construction, and b) you, as your primary audience, don’t mind the studs.

By using the model we can get a basic picture of why you built your crafts the way you did. And by using this analysis on one’s own model we can see flaws with a build-in-progress. We all do this. The thing is that most of us do it without knowing so. Our mind is beautiful in the sense that once you put words on an abstract concept it’s easier to think about that concept.

Lego is communication: design and build

Hey. You’re reading a series of posts where we’re looking at a LEGO model as a message, not just as a pretty sculpture. I’d recommend reading the introduction and the first two parts before diving into this one. It’s kind of important. An apology to all of you who comment – due to a busy real life I seem to be late at responding to you. I do read all of your comments and take them to heart though – look forward to a nice highlighting and summary in the last part of the series.

In the previous two installments we began thinking about 1. What to build, and 2. For whom to build. We concluded that these things are really important – those two factors control how we go about designing our model. Today I promised to finally open our toolbox and discuss the design and build.

Oh? Is it true? After two weeks it’s finally time to learn all of the nifty techniques and secret part combinations to making a model instantly awesome? Right?

Yes and no. Today we’ll do two things:

  1. Pin down how to convey our message (Design)
  2. A case study on technique usage (Build)

There are many ways to design your message, and honestly: for all the focus there is on the technical side of building, parts and techniques are fairly unimportant on the whole. I want to get you thinking about why you might want to use a certain technique, beside it being cool at the moment. That’s why we’ll focus on how to further refine our message, and only do a case study of a model with interesting parts usage. Don’t fret though – in addition to that, I will do one case study every other day until next Monday.

Think of it as a win-win situation: I get to show you when to think about techniques, and you will get to see four different situations that required special skill with the brick. Not bad.

Conveying our message
When trying to pin down how to get our message across, I’d argue that two factors are more important than others: our use of shape and colour. Combined, these two elements will create the foundation of how a model will affect the audience. Shape and colour is for LEGO building what layout and typography is for graphic design, or disposition and style is for writing – it is what leads your audience through your message. It is what makes your model talk. The rest is just icing on the cake.

Yet, interestingly enough and unlike the previously mentioned occupations, we often focus on everything else when viewing a model and only notice these two factors when they are glaringly flawed.

Different colours bring different associations. Black is dark, and oftentimes associated to an abstract evil feeling. Green can be natural, blue can be watery. Bright and scattered colours give models a lighter, less serious tone, whereas controlled, subtle hues tend to lean towards the sterile, corporate and serious look.

Same goes for shapes. Bulging, wavy, irregular patterns tend to give a more organic feel; controlled geometrical patterns are often associated with the industrial and man-made.

My fellow brother Nannan is an expert at playing with some of these contrasts.

If you’ve followed the Brothers Brick you’re no stranger to his Black Fantasy genre. It has exploded in popularity. Many try to take a stab at building the horrid biomechanical creatures he conjures up, but few succeed. It’s hard to pull of a well-constructed Black Fantasy piece. I know, I’ve tried and failed.

Have a look at Nannan’s Charon.

Pitch black as lurking darkness, with evil in its orange eye. Bulging tentacles erupt from the geometrical frame. Scary. Freaky. Utterly brilliant in its shape and (lack of) colour.

But imagine that the Charon wasn’t black. Justin Vaughn, aka Mainman, tried something similar in brown.

A very well built model. Equally organic bulging shapes on a geometrically controlled base. But it’s brown, and not even half as evil as Nannan’s black creation. We enjoy it as a playful take on Black Fantasy, but if we had no knowledge of the overlying theme it would’ve been pretty bland. Maybe we would think it was some kind of space ant.

That’s how easily colour can make or break a concept.

If we want to see different shapes in action we can turn to another of Nannan’s works, the surrealist vignette Cry of Dreams:

Here he lets the organic bulging shapes contrast with the large sterile square blocks. By letting two extremes clash like this both characteristics are enhanced, and the (almost) monochrome setting gives it a dark undertone. Had this scene been placed on circular platforms, or even cloud-shaped ones, we would’ve perceived it quite differently.

Today we have a powerful tool to pre-visualise different colours and shapes on a model. It’s not a bad idea to do like Dennis or Jehkay and use the computer to try new colours and shapes out before actually building them.

Case study #1: techniques should come last
So, if we had been planning and building a model according to this series, here’s what we would’ve done up ’till know:

  1. Determined what we want to build. (Our message.)
  2. Decided who we are going to build for. (Our audience.)
  3. Thought of colours and shapes that best convey 1. for 2. (The design.)

Now is the time to think of techniques – to do the actual build. Do you see how late in the process this part comes in? LEGO pieces and their combinations are merely ways to realize your underlying concept.

Let’s analyze my old friend Ossscar the Serpent. Built three years ago, he is shock-full of parts used in a non-traditional way. What went through my head when I built him? How did I choose the specific parts? Drugs?

Here’s my train of thought, step by step:

  1. Up to that point, I had never built something that was supposed to be organic and wanted to take a stab at it. I chose to build a snake-like creature because, frankly, it seemed to be the easiest thing to do. An easy shape to realize in LEGO, and referencing an animal most of my audience knew meant I had greater artistic freedom.
  2. At the time I built for a very specific audience. I had just happened upon the Classic-Space crowd and really wanted to impress them. Secondarily I built for myself, my girlfriend and the people who came to visit our home – LEGO models make great conversation.
  3. Building something snake-like meant that I had a general shape to follow (long and bendy with head on front). I chose to mainly use the colour green, to further play on the snake/lizard association. Building organic meant trying to steer away from the blocky look.
  4. That meant I had to look for pieces that could convey the shape I was looking for outside the traditional elements. With my limited selection of green pieces, I was drawn towards my box of plants and some Bionicle sets I had picked up. With the pieces in front of me and some jolly experimentation the scaly body was quickly conjured up, as well as the unusual Kraata-jaw.

The rest was just about fleshing out the details. Concept first, technique last.

Next time: getting your model to your audience. It’s time to talk about presentation.