Tag Archives: creative

Behind the scenes: How the instructions for your everyday life in LEGO were made [Feature]

A while ago, we featured a set of comic panels that went viral across the social media platforms during the COVID lockdown period in some countries. A lot of us were able to relate to the situations and found great humour in them. It was our pleasure to have communicated with Primus Nair, Head of Creative, Asia Pacific from LEGO and based in Singapore to share a bit on the collaboration process, especially during the period where a lot of the industries were working online leverage remote tools instead of face to face meetings.

Click to read the full interview