For many, there will never be a chance to visit The LEGO House in Billund for varied reasons. With the current situation of lockdown and travel prohibitions, the team at LEGO House has put something new and unique together – virtual Live Tours of The LEGO House. Don’t miss this perhaps once in a lifetime opportunity to tour The LEGO House right from your very own home.

There are five different tours with different dates and topics, and each tour has a morning and afternoon slot to accommodate different timezones. You only get to choose one of the two available slots. They run at 10.00 AM CET (Billund time) and 2.00 PM CET (Billund time), with the final session starting and ending half hour earlier.

Sign up for the event here and set reminders any your calendar once you receive confirmation of your access.

---

LEGO House Live Tours – a new initiative

Many LEGO® fans from all over the world are not able to visit LEGO House due to the restrictions of the COVID-19 outbreak. For all of you, we are now opening up the History Collection in the basement of LEGO House to invite you to join the free LEGO House Live Tours, where we introduce you to the history of the LEGO Group.

The LEGO Group started back in 1932, and its history is full of stories and play. To provide an in-depth live tour, we offer five individual tours based on 5 important chapters of the LEGO Group’s history. The tour will be hosted by a LEGO historian, who is an expert in LEGO history, and you will be able to ask questions during the session via Live Chat. The tour guide will answer your questions live.

There are different timings of the sessions to cater for the different time zones you live in. Please be aware that we operate in Billund time (CET). We kindly ask you to convert the timing to your time zone.

Duration of each tour is 60 minutes. It’s free to participate but registration prior to the event is required.

Overview of LEGO House Live Tours in the History Collection

• Tour 1: The beginning of the LEGO Group, 1932 – 1946. June 11, 2020.

Please join us for a guided tour in the LEGO House History Collection covering the beginning of the LEGO Group. The tour will touch upon the background of LEGO® founder Ole Kirk Kristiansen and how he started the company as well as cover the ups and downs he had to endure in the company’s first years of existence.

June 11, 2020 at 10.00 AM CET (Billund time)
June 11, 2020 at 2.00 PM CET (Billund time)

• Tour 2: The LEGO Group – Consolidating plastic, 1947 – 1961. June 25, 2020.

Through a guided tour in the LEGO House History Collection you can learn about a crucial period in the history of the LEGO Group. The gamechanger happened in 1958 when the LEGO brick was introduced, but many other activities in the late 1940s and up through the 1950s contributed to creating the foundation of the company we know today and we are here to tell you all about it.

June 25, 2020 at 10.00 AM CET (Billund time)
June 25, 2020 at 2.00 PM CET (Billund time)

• Tour 3: The LEGO Group – Expanding the LEGO System in Play, 1962 – 1978. July 9, 2020.

Go on a guided tour in the LEGO House History Collection and learn more about how the LEGO System in Play was expanded up through the 1960s and 1970s. We will cover the introduction of movement and role play, talk about the background for creating the first LEGOLAND Park and much more. We will even touch upon who the first CEO/Managing Director to come from outside the owner family was…

July 9, 2020 at 10.00 AM CET (Billund time)
July 9, 2020 at 2.00 PM CET (Billund time)

• Tour 4: The LEGO Group – Introducing new ideas, 1979 – 2001. August 13, 2020.

Third generation owner Kjeld Kirk Kristiansen, and the new ideas he introduces, plays a huge role in this guided tour in the LEGO House History Collection covering the first 22 years of Kjeld at the helm. We will look into the introduction of storytelling, how we change the appearance of the minifigure, the introduction of our first brick built IP products and more… Come join us!

August 13, 2020 at 10.00 AM CET (Billund time)
August 13, 2020 at 2.00 PM CET (Billund time)

• Tour 5: The LEGO Group – Crisis and turnaround, 2002 – 2019. September 1, 2020.

In this guided tour in the LEGO House History Collection the theme is very much ups and downs, as we will look into our crisis and turnaround and some of the contributing factors. We will also touch briefly on more contemporary topics such as collaborating with our AFOL community or setting up our sustainable materials centre.

September 1, 2020 at 9.30 AM CET (Billund time)
September 1, 2020 at 2.30 PM CET (Billund time)