Every year, the LEGO Group releases its financial results, providing an insightful look into the operations of the company. For 2016, the company reported the highest revenue in the company’s 85-year history at 37.9 billion DKK (approximately 5.38 billion USD), representing a 5.5 percent increase over 2015. Notably in the US, however, consumer sales were flat despite a significant increase in marketing spending from LEGO in the second half of the year.
After all expenses, that leaves The LEGO Group with a net profit of 9.4 billion DKK (approximately 1.34 billion USD), slightly higher than the year before. The net profit is calculated after subtracting all operating expenses, including costly construction projects like the LEGO House in Billund and a new manufacturing facility in China, which ate up nearly a third of LEGO’s overall net profits. Continue reading