LEGO Opinion models on The Brothers Brick

It’s exactly what she wants it to be

A few years ago, while I was still living in the UK, my neighbour Jon and I took Becca, his six-year old daughter, to see LEGOLAND Windsor. I had spent way too much money at their shop during their Christmas shopping a few months before and had ended up getting two annual passes, as well Continue reading →

The first year of LEGO Friends – worst toy of the year?

A year ago today, we shared LEGO’s official announcement about their new Friends line. You may recall that images had leaked a few days earlier, and there was already massive controversy swirling all over the web. The hubbub centered around the very idea (the nerve!) of “pink LEGO” or “LEGO for girls.” Critics suggested that Continue reading →

The roles of research, critique, and community in improving LEGO models

Like many LEGO builders, I spent the first decades of my life building in isolation, lucky to get suggestions or critique from a sibling or rare friend who also played with LEGO. But in the last 10 years — particularly the last 5 — the LEGO fan community has grown to include a critical mass Continue reading →

No it is not *your* technique – credit is currency and should be paid [Editorial]

In what I believe is a first (apologies if I’m neglecting credit) for The Brothers Brick I’ve decided to write a somewhat counterpoint editorial to Andrew’s latest editorial. Andrew argues, with merit, that demands for credit are excessive and potentially “stifling (of) others’ creativity”. While I don’t disagree with his major points I do feel Continue reading →

No, it is *not* your technique – it’s time for “open source” LEGO design [Editorial]

Merriam-Webster defines the act of plagiarism as: to steal and pass off (the ideas or words of another) as one’s own : [to] use (another’s production) without crediting the source. Unfortunately, plagiarism is something we LEGO fans witness all too often online. “Hey, some kid on LEGO.com stole my photo and entered it in a Continue reading →

What it is … is beautiful – LEGO ad from 1981

I’m not generally one to look to the past as somehow superior to the present or future. Nevertheless, seeing this LEGO ad from 1981 struck a nerve. Most LEGO ads today emphasize action and playability. Both wonderfully effective attributes to sell toys, I’m sure. It’s not so much that The LEGO Group has changed as Continue reading →

How to get blogged on The Brothers Brick, in 3 easy steps [Editorial]

One of the most frequently asked questions we get here at The Brothers Brick is how to get your LEGO creation featured on the blog. We’ve answered this tangentially with Linus’s LEGO is communication series and Tim’s blogging standards, but I thought it was time we helped all of you out there understand a bit Continue reading →

Breaking even: sustaining your LEGO-building hobby through selling on Bricklink [Essay]

LEGO is expensive; we all know it. For us builders, we always need more bricks to complete that big project sitting on our desk or in the back of our minds. More bricks cost more money, and that’s where the problem comes in. Luckily, we builders have an extremely valuable asset that only a few Continue reading →

Announcing the Brothers-Brick.com Terms of Service [Editorial]

Somewhere during our tremendous growth over the last couple of years, I feel that The Brothers Brick has taken a bit of a wrong turn. Yes, there are things we could do better, but no, I’m not saying that we’ve done anything wrong. Rather, our audience has shifted from the people we first began blogging Continue reading →

No! We will not be posting the leaked late 2009 LEGO set pictures [Editorial]

By now, most of you who don’t rely exclusively on The Brothers Brick for your LEGO news have probably encountered all the grainy, blurry photos marked “Confidential” circulating on Flickr, Brickshelf, and elsewhere. With no specific policy in the past, we’ve pointed you to these now and then. We ourselves have never been a source Continue reading →

10 (other) LEGO blogs you really should be reading [Editorial]

As several of us spend more time away from the computer getting ready for BrickCon in less than two weeks, the creations we don’t blog begin to stack up. But remember, The Brothers Brick is not the only LEGO blog on the net! I believe the LEGO blogosphere is better when there are lots of Continue reading →

Flawed visions in defining LEGO as art [Editorial]

Sometime or another, you may have thought about LEGO as art or even participated in a discussion. In this Brothers Brick exclusive editorial, LEGO Ambassador Roy T. Cook (aka Imhotepidus) challenges our popular views on LEGO art. As a university professor who teaches logic, philosophy of mathematics, and the aesthetics of popular art, Roy looks Continue reading →

Should LEGO release modern military sets? [Editorial]

Warning: This is an opinion piece, and may not reflect the opinions of my co-bloggers, The LEGO Company, or custom-accessory producers (whose products appear here for illustration purposes only). This post may also include external links to opinions and facts you may not agree with, so read the whole post and share your own thoughts Continue reading →

Lego is communication: summing up

Over the last six weeks, we’ve been on a fun ride. Through a series of posts we’ve been exploring our chosen medium from a communicational point of view. In case you missed it, here are links to the other instalments: 0. Introduction 1. Context: the message 2. Context: the audience 3. Tools: Design & build, Continue reading →

LEGO is communication: other

Welcome to the almost final post in the series where we’re looking at LEGO models from a communicational point of view. Start at the introduction and read all of the other posts. It’s fun stuff. This is going to sound crude to most of you. It’s true though. If you’ve followed this series from the Continue reading →