LEGO recently invited The Brothers Brick to their headquarters in Billund, Denmark, along with various other fan-run online groups, websites, and print media about LEGO. I was the lucky guy who got to on behalf of the Brothers Brick.
In our lives we all play a variety of roles, often without thinking. A list of mine would include (mad) physicist, prematurely grey and pasty white Dutchman, university lecturer and, of course, one of The Brothers Brick and Adult Fan Of LEGO. In the last few days, at least two new roles were added: reporter and interviewer. This is one of those occasions were being European, or more precisely, in Europe was an advantage. I’d been to Denmark once before, on a beer-fuelled student trip to Copenhagen 20 years ago, but this was going to be very different and, dare I say it, even more fun.
I arrived in Billund early in the evening on Wednesday and quickly realized that everything in this town revolves around LEGO. I passed the entrance to LEGOLAND on the way to my hotel, which was next to the LEGOLAND Village and, according to a sign on the door, was guarded by LEGO Security. No, really! After some dinner (no LEGO in that, fortunately) I took a stroll to see where I was expected the next morning, past the LEGOLAnD hotel to reach the LEGO Systems’ headquarters. Billund is very quiet, green, leafy, tidy and pleasant and it’s considered completely normal to walk around with a LEGO logo on your outfit.