Posts by Dave Schefcik

LEGO on display at Emerald City Comicon 2017 in Seattle next week [News]

For the past 6 years, The Brothers Brick has joined with several LEGO clubs in the Pacific Northwest to put on a huge display of pop culture-themed creations at Emerald City Comicon in Seattle, which will be taking place at the Washington State Convention Center next week, March 2-5.

Most ECCC tickets are sold out at this point, but if you’re among the tens of thousands of people who’ll be there over the course of the 4-day event, be sure to check out Brick Nation located the lower level across the street from the main WSCC entrance, featuring creations by many of your favorite TBB contributors. The Brick Nation display will be bigger than ever this year, with over 3,000 square feet of LEGO creations, other LEGO-themed activities, life-sized Star Wars sculptures and more.

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TBB Weekly Brick Report: LEGO news roundup for February 19, 2017 [News]

The Brothers Brick publishes so many news stories each week that we’re rounding them up for some weekend reading of the best of LEGO news and reviews. This is our Weekly Brick Report for the third week of February, reporting live from Toy Fair 2017 in New York City!

NY Toy Fair: Silent Mary

See more of this week’s LEGO news

TBB Weekly Brick Report: LEGO news roundup for February 11, 2017 [News]

The Brothers Brick publishes so many stories that we’re giving you the best of LEGO news and reviews. This is our Weekly Brick Report for the second week of February, BATMAN WEEK!

TBB BATMAN NEWS & REVIEWS: This past week could have been called The LEGO Batman Movie week. Here is your LEGO news, Batman takeover edition!

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The LEGO Ninjago Movie trailer has arrived [News]

Warner Bros. has released the first trailer for The LEGO Ninjago Movie, the next film in the LEGO movie franchise following The Lego Batman Movie (which is out this weekend). The film is adapted from both the Ninjago product line as well as the successful animated TV series.

The story focuses on teenage Lloyd a.k.a. the Green Ninja (Dave Franco), who must work with a team of ninja friends led by Master Wu (Jackie Chan) to defend their island home of Ninjago against the evil warlord Lord Garmadon (Justin Theroux), all while dealing with the monsters and mundanities that come with high school. But the black-helmeted, four-armed supervillain Garmadon just happens to be Lloyd’s dad. Continue reading

TBB Weekly Brick Report: LEGO news roundup for February 5, 2017 [News]

The Brothers Brick publishes so many stories that we’re giving you the best of LEGO news and reviews. This is our Weekly Brick Report for the first week of February.

TBB SET NEWS & REVIEWS: What an insanely busy week with so many new sets revealed from BrickHeadz and Batman to Dimensions and beyond. But hey, we aren’t complaining!


TBB LEGO NEWS: LEGO has been busy too, celebrating a birthday, making waves in the business world, and launching a new social network for kids.


Rubber Duck

TBB INSTRUCTIONS & INTERVIWS: Cute ducks, impressive mechs and an interview with a builder of the strange and unique.


OTHER NEWS: There was a massive amount of LEGO news from other places around the web this week. Here are a few items we noticed and thought you might enjoy.

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LEGO named world’s most powerful brand by Global 500 rankings [News]

LEGO has been named the world’s most powerful brand according to Brand Finance’s yearly Global 500 rankings, unseating previous title-holder, Disney. The annual rankings are based on factors such as brand familiarity, loyalty, marketing investment, staff satisfaction, and corporate reputation.

Image courtesy of Bram Van Laere

LEGO has come a long way from wooden toys to plastic bricks and the licensing empire it is known for today. According to the report, LEGO’s brand strength is based on its appeal that spans generations, evidenced in the fact that LEGO bricks from 1958 are still compatible with their modern day iterations. That nostalgia and creative freedom, combined with a decade of solid marketing, financial gains and successful licensing product lines, helped take the company from near-bankruptcy in the early 2000s to its current number-one brand ranking.
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LEGO Life social network aims to be a safe space for kids to share their creations [News]

Today, LEGO launched a new social network app for kids called LEGO Life. The purpose of the network is to provide a safe environment for children to share their creations and meet other builders their age without potentially being exposed to the content and discussions oriented for adults that is typical on sites like Reddit, Facebook, Instagram, or Flickr.

The app is essentially the digital embodiment of the LEGO Club Magazine’s “Cool Creations” section merged with LEGO’s now-shut-down community message boards. (Interestingly, the company is launching a separate LEGO Life Magazine as well.) On the app, kids can create their own representative minifigure, post photos, complete building challenges, and comment on other kids’ creations. Continue reading

Happy International LEGO Day from The Brothers Brick! [News]

Fifty-nine years ago today on January 28, 1958, at 1:58pm, Godtfred Kirk Christiansen submitted a patent application for a tiny toy building block, which was approved six month later. Little did Godtfred know that his “highly sophisticated inter-locking brick system” would take the world by storm, and lead to LEGO becoming the largest toy company on the globe, selling products in more than 140 countries.
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Lego Brand Group’s Jørgen Vig Knudstorp joins Starbucks’ board of directors [News]

Coffee giant Starbucks announced this week that it is adding Jørgen Vig Knudstorp, executive chairman of the LEGO Brand Group, to its board of directors. Knudstorp is generally credited with turning around LEGO during a difficult time for the global company over a decade ago.

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TBB Weekly Brick Report: LEGO news roundup for January 28, 2017 [News]

The Brothers Brick publishes so many stories that we’re giving you the best of LEGO news and reviews. This is our Weekly Brick Report for the last week of January 2017.

TBB NEWS: New LEGO! Fake LEGO! Cheap LEGO! What a week to be alive.


Building guide: Peppermint Butler
TBB INSTRUCTIONS & INTERVIWS: We have some cool things to build and techniques to learn from two incredible builders.


OTHER NEWS: There was a massive amount of LEGO news from other places around the web this week. Here are a few items we noticed and thought you might enjoy.


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Can you tell which LEGO minifig is real and which is fake? [News]

Can you tell which LEGO minifigure is real and which is counterfeit? Because even some LEGO employees can’t. In a video interview with the BBC, LEGO’s General Manager of Manufacturing in Asia Richard Wong is asked to identify which of two minifigures is fake, but has some difficulty after a quick look.

The interview serves as a microcosm of a larger issue: copycat, imitation and counterfeit LEGO. While competition from legitimate companies like Mega Bloks is entirely legal and healthy, knock-off brands in Asia are copying entire sets, artwork, intellectual property, and logos directly from LEGO.

Counterfeit version of LEGO’s
Ghostbusters Firehouse Headquarters

In order to curb some of the rampant counterfeiting (among other reasons), LEGO recently opened a manufacturing facility in Jiaxing, China and is suing knock-off brand LEPIN in Chinese court. LEGO commented about the lawsuit in a statement: “We are committed to do whatever necessary to protect the LEGO brand and products against undue exploitation, and to minimize the risk of consumers being misled via improper use of LEGO Group intellectual property assets.”

It is true that imitation is the sincerest form of flattery, but it remains to be seen if any of LEGO’s actions help prevent what essentially boils down to theft.

What are your opinions about counterfeit LEGO from China? Leave a comment below.

TBB Weekly Brick Report: LEGO news roundup for January 21, 2017 [News]

The Brothers Brick publishes so many stories that we’re giving you the best of LEGO news and reviews. This is our Weekly Brick Report for the third week of January.

Batmobile Front

TBB NEWS: From a life-sized Batmobile to a tiny Baby Groot, we have all the news you need to know along with a builder interview and a deep dive into a fascinating new part.


31065 Park Street Townhouse

TBB REVIEWS & INSTRUCTIONS: We reviewed Creator and Ninjago sets, and have some instructions for yet another cute cat. (We might have an addiction here at TBB with brick-built pets…)


OTHER NEWS: There was a massive amount of LEGO news from other places around the web this week. Here are a few items we noticed and thought you might enjoy.
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