Advance just released their latest classic LEGO commercials! Town fans get twice the love this time, with two commercials, and the third features Belville. Each of them has their points of interest but my favorite this time is the one for the City Precinct. Gotta love controversy!
LEGO SYSTEM 1993 City Central Precinct
This was shot in Los Angeles and features a storyline that generated a lot of Grand Theft Auto-type controversy. It features a thief called Max who steals a car and is pursued through the city by police. In the end he escapes and we see the police precinct set from above. There were no CGI effects here – everything was built from scratch.
LEGO SYSTEM Belville 1994
Belville was an early attempt from LEGO to move into the girls’ market and is still available today. This spot is a somewhat surreal girls’ fantasy universe with lots of horses and mum and dad are still perfect sweethearts. The only time you see a boy is when the girl pushes him out of the picture.
LEGO SYSTEM TOWN 1998
This was done before we had 3D graphics so we used 2D animation. The spot features two ‘live’ animated figures while the rest are static mini-figs. At 00:10 and 00:16 we see the chopper in the air without any hands holding it – something that wouldn’t be legal today.