Monthly Archives: January 2012

LEGO Lord of the Rings Fellowship minifigs revealed at UK Toy Fair [News]

Our good friend Huw over at Brickset recently attended the UK Toy Fair in London. Huw writes, “Although photography was not allowed on the stand, there was nothing stopping photos being taken of the stand: the sides and, for that matter, from the balcony above. This picture was decorating the side of the stand and as you can see it shows the whole Fellowship of the Ring.”

LEGO stand decoration at the London Toy Fair

Read all of Huw’s report about the LOTR sets over on Brickset, and be sure to check out the rest of his coverage.

New modular building 10224 Town Hall revealed [News]

Official photos of the latest addition to the modular building line surfaced recently. At 2766 pieces with 8 minifigs, 10224 Town Hall appears to be the largest modular building to date.

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Here it is with the other recent modular buildings:

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Our contacts at LEGO promise to share details about pricing and availability closer to the official announcement, but enjoy the photos for now.

Blast from the Past includes Castle, Adventurers and more in Week 4

In this fourth installment of classic LEGO commercials by Advance, we have Black Monarch’s Castle, a journey through time and space and, lastly, an adventure in Egypt inspired by Indiana Jones.

LEGO System Black Monarch’s Castle – 1988

This was an extremely simple set-up — it was just the castle set depicted on the box transferred to a studio, just LEGO trees, a cardboard hill and a cardboard background. We made the background the same colour as the box to create the playful effect when the box appears. Notice the name of the play-theme 00:15 “LEGOLAND”, back then it was a LEGO category and now as you know its a world wide theme park.

LEGO SYSTEM Intergrator 1996

Still the most expensive commercial we’ve made at Advance, this was a huge project. The ad was inspired by LEGO Time Cruisers. We travel through the boxes into three different LEGO worlds but time stops in the ‘real’ world. When we return to the store, the cleaner hasn’t moved. Actually the cleaner also played the pirate in the striped top you see at 00:14. The casting for the pirates was hilarious, we had ten different guys show up with amazing costumes. We built the LEGO city in the desert at night and shot the next day, I slept in the truck that you see. The set almost blew away in a desert storm during that night.

LEGO SYSTEM Adventure 1998

Set in Egypt and heavily inspired by Indiana Jones. What looks like a huge set was built entirely in LEGO filmed with extreme close-up lenses. And the boy was shot on bluescreen. What’s interesting here is that in the boy’s room 00:26 we see lots of toys that aren’t LEGO – LEGO is almost taking a back seat and that would not happen today.

Happy Chinese New Year!

As OJ says over on The Living Brick, “The great thing about Japan and China using the same zodiacal chart but celebrating the New Year on different dates is that I get to do this twice!” Indeed.

Schneider Cheung celebrates the Year of the Dragon with the most wonderfully sculpted Chinese dragon I’ve ever seen.

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Meanwhile, rack911 celebrates with a depiction of Cai Shen, the God of Wealth, complete with a golden dragon and a bowl for treasure.

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