Now in week 3 of our collaboration with Advance, we are happy to bring you three more commercials from the days of yore. The lineup this week features ZNAP, Pirates and DUPLO. Did any of you actually buy ZNAP? I picked up some at a second-hand store once upon a time but that was about it. Regardless of the success of the line (or lack thereof), this commercial is pretty cool. The Pirates commercial has a great classic feel to it and the DUPLO ad is simply adorable. Now I want to build a giant Noah’s Ark out of DUPLO myself.
LEGO ZNAP Virus 1998
LEGO went right up against K’nex with the new Znap system featuring bricks
that could come together in all directions. LEGO were a bit worried and were
trying to redefine the brand as a cooler and up-to-date toy.
LEGO Pirates – The Islanders 1994
We shot all of this on a built set — there’s no blue-screen or compositing. The island set was pretty big and constructed out of polystyrene and joint filler. And the water was a giant glass plate. The shot at 0.14 when the pirate lands in the small rowboat had to be shot quite a few times before he landed right!
LEGO DUPLO – Noah’s Ark 1995
We shot this in the States in 1995. The house was completely built up from scratch. To me it has a very ‘ 80´s advertising’ feel — it’s got a kind of Southern warmth about it.