Advance just released three more vintage LEGO commericals. This week features Technic, Divers and Time Cruisers. My favorite is the Technic one. The “real” man and his car being manipulated by the boy cracks me up. On the other hand, the full-size Timmy in the Time Cruisers ad sort of creeps me out. Enjoy!
Art Director, Christian Faber tells us:
This was one of the first times we used 3D – the parking lot was built entirely in 3D and the man was shot on green screen. I think the spot has something of a voodoo feel – the boy is controlling the cars remotely. This spot is a bit different because the intro had nothing to do with toys.
The idea for this spot was inspired by Back to the Future – we actually built a Delorean for the set. The 2D/3D character animation was done by PDI and we shot in a plane interior in a Hollywood studio. Naked Gun was filmed in the same plane. It was a pretty chaotic set!
The shark here is a 2D animation shot on a 3D background – the models in the shark’s mouth are real though. This was a very simple line of sets and we felt we needed to spice up the communication, hence the real-looking sharks. We called it ‘borrowed interest’ back then. In retrospect, I think it’s a shame because I think we took attention away from the actual product.