That’s right folks, it’s a sad day. LEGO is putting an end to their Window to the Community program, which allowed fans to install displays in LEGO Brand Retail stores. Fortunately, all is not lost, Steve Witt and others at LEGO are working on developing a new program for interaction between the stores and the fans.
Here’s the message from Steve:
I’m mailing you because your club is involved with the Window into the community. Many of you have probably seen the rumors that the Window into the Community are going to be removed from the LEGO Brand Retail stores. Well, I’m sad to say that its true, but it isn’t the whole story.
The Windows needed to come out because the stores are desperate for the space and on top of that we (upper management and me) have been looking for a way to morph the existing strategy for Club store interaction into something that creates a better experience for the entire Club instead of just one person at a time.
I want to assure you guys that just because the Window is leaving doesn’t mean something else isn’t going to take it’s place. I just wanted to make sure you guys had some information from me.
We have a basic plan ready to implement soon but we’re also still growing the ideas. If you have anything that you and your club would really desire to do in/with a store please respond to this email as all ideas will be considered as we try to grow the new version of AFOL/Brand Retail interaction into something even more interesting and fun than we’ve ever had before.