Comments on: The Bradford Rant Institute brings forth questions, but no answers.

By: evan345

evan345 — Fri, 18 Dec 2009 17:28:27 +0000

I work at the Lego store in Houston and I got to see POD 3 up close.. it’s really neat. The guy from Lego Universe is really cool, he explained what he could about B.R.I.C.K., and told me some really interesting facts. I even got a T-shirt! But yeah, cool stuff.

By: lindavz

lindavz — Sun, 13 Dec 2009 00:48:59 +0000

Sorry, I didn’t intend for it to be spam. That is *real* and thought the readers would be interested in knowing that the PODs are related to LEGO Universe. There is also a nice T-shirt too.

By: Andrew

Andrew — Sat, 12 Dec 2009 06:29:24 +0000

And that, my fellow LEGO fans, is why I’m cynical about this.

(Quite possibly the spammiest comment I’ve approved in a very long time.)

By: lindavz

lindavz — Sat, 12 Dec 2009 00:42:32 +0000

LEGO UNIVERSE EARLY TESTING! All who are intending to turn up to the Pod landing sites on the day of the landing will be eligible for
early testing of LEGO Universe! as well as having the chance to get the 1 of a kind POD! LEGO Universe is a great NEW upcoming massive multiplayer online game. Be sure to GO find pods 3 through 7!!

By: legofanwhowasthere

legofanwhowasthere — Thu, 10 Dec 2009 12:21:34 +0000

You all have a right to be cynical. An adult AFOL was the first one to find the pod, but it was given to a child and announced ‘because you were the first kid’. The winner wasn’t even in the store, while other AFOL’s were at the landing site and found the pod. Check out the video for real: http://vimeo.com/8068689

By: Felix

Felix — Tue, 24 Nov 2009 19:11:36 +0000

I’m going through the various responses to this post reminded of why I stopped frequenting AFOL forums. What a bunch of cynical jerks you all are.

By: harryhoody

harryhoody — Wed, 18 Nov 2009 13:50:24 +0000

Checking the Whois for the domain name, this is definitely a LEGO corporate site: Registrant Name:LEGO Juris A/S, Registrant Email:domain.admin@lego.com

By: peterlmorris

peterlmorris — Wed, 18 Nov 2009 02:15:09 +0000

Ry, you’re so the man.

I’m definitely going to use the word prooobably in a sentence this week. It sounds so awesome out loud.

By: Daedalus

Daedalus — Tue, 17 Nov 2009 20:22:30 +0000

Well, obviously the AFOL community isn’t biting, but it never hurts to try, right? I mean, who would have thought that there’d be a strong adult market for a children’s building toy? The campaign was aimed at kids but they threw it out to adults as well. Meh.

By: sqiddster

sqiddster — Tue, 17 Nov 2009 19:36:37 +0000

@Josh – Sorry, I thought that you were implying that kids were not going to know that the site was there at all.

By: Andrew

Andrew — Tue, 17 Nov 2009 17:23:52 +0000

^ Fair enough. I think what I’m actually objecting to is TLG’s full-court-press, behind-the-scenes attempts to make this go viral among adults. Just like LU itself, I’m not seeing the value — or interest — for adult fans.

By: ry

ry — Tue, 17 Nov 2009 15:04:01 +0000

@ Bros Brick: You’re aware this is for kids, not website-savvy blogonauts? Congrats, you know it’s viral. Do kids know that? Prooobably not. Let them have their fun thinking alien pods have landed. Geez.

By: Josh

Josh — Tue, 17 Nov 2009 13:23:47 +0000

@sqiddster – Which comment said that kids can’t access the website? I’m a bit lost. I said that kids aren’t going to go geo-caching, but that’s the closest I can find. Please clarify.

@Herman – As Andrew said, I’m fully aware of viral campaigns. I wasn’t saying that I thought this was a serious website. I was saying that this attempt was lame. In my comment I put down both scenarios (real and fake), but I was being sarcastic. Its pretty obvious that this is meant as a viral campaign (did I really have to say that?).

By: Andrew

Andrew — Tue, 17 Nov 2009 08:35:47 +0000

ranwanimator & Herman: I think we’re all aware of what a viral campaign is, and how good ones are actually kind of cool. This one isn’t.

By: Herman

Herman — Tue, 17 Nov 2009 07:42:12 +0000

It’s called a viral campaign. It’s not a decent viral campaign if it doesn’t contain an amateuristic website.